The Source stores across Canada have a dedicated display to promote Bell’s residential TV services. In addition to the existing Satellite services, Bell asked RI for a solution to retrofit the existing blue fixture which could include Fibe services. The design invited consumers to compare both the Satellite and Fibe TV receivers. Resource Integrated provided a retrofit plate that seamlessly affixed to the existing wall display. The retrofit allowed for additional POP materials and encouraged consumers to engage and experiment with both products.