Carlsberg Event Promotion


As a sponsor of the Toronto Football Club, Carlsberg wanted the fans to experience the Carlsberg brand, both on and off the field. Resource Integrated brought their vision to life by producing multiple pieces, ranging in size, formats and substrates. From bottle standees that welcomed fans to the BMO Field, Carlsberg was able to reach the audience with signage placed in various areas of the field. Carlsberg continued to captivate fans off the field with banners and flags throughout the neighborhood, and even at the local bar! By simultaneously producing varying pieces for different consumer touch points before, during and after the game, the team at Resource Integrated was able to realize Carlsberg’s vision.