Bell Dunk Tank


Seeing is believing! One of the key features of Sony Xperia mobile phones is their resistance to water. To prove it, Resource Integrated designed and prototyped a counter display that allows consumers to fully submerge the phone in water, so they can see how the phone responds afterwards. The prototype was then produced and installed in 150 locations within a three-week period. Needless to say, we are making quite the impression with this unique and interactive display!