CASE STUDY
Bell Office Interior Lightbox
1
Challenge
One of Bell’s head office locations had an under-utilized wall in a meeting area hallway. The company wanted to repurpose the wall to promote their product leadership to office visitors. Their only direction – whatever we developed had to be innovative.
2
Solution
Back at Resource Integrated HQ, we grabbed a carton of Tropicana and got the creative juices flowing. We brainstormed hard and presented Bell with a variety of options, and after careful consideration they selected a backlit fabric display that glows with inspiration.
3
Results
While the display debuted as a Fibe promotional piece, the fabric can easily be changed out anytime whenever the need for new messaging arises.
The Institute for Canadian Citizenship (ICC) approached us to produce a kit of displays for their 6 Degrees event in Toronto.
100 Leek Crescent, Unit 4
Richmond Hill, ON, Canada L4B 3E6
