One of Bell’s head office locations had an under-utilized wall in a meeting area hallway. The company wanted to repurpose the wall to promote their product leadership to office visitors. Their only direction – whatever we developed had to be innovative.
Back at Resource Integrated HQ, we grabbed a carton of Tropicana and got the creative juices flowing. We brainstormed hard and presented Bell with a variety of options, and after careful consideration they selected a backlit fabric display that glows with inspiration.
While the display debuted as a Fibe promotional piece, the fabric can easily be changed out anytime whenever the need for new messaging arises.
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