Bell needed a new in-store display for their range of Beats headphones. The display had to comply with Beats’ brand guidelines, while effortlessly complementing Bell’s clean and modern store persona.
We studied the Beats brand inside and out, while listening carefully to Bell’s specific requirements. Our engineering team developed a unique prototype with renderings and drawings. Once Bell was satisfied, we manufactured the metal base and created vibrant backlit fabric graphics.
The prototype worked perfectly and performed exactly as Bell had hoped. The client subsequently placed a large order for our Beats displays, to appear in store locations across Canada.
Over a period of six to seven months, we explored a variety of designs, materials and lighting techniques before developing an original one-off display…
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