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JBL WATERPROOF SPEAKER DISPLAY
JBL WATERPROOF SPEAKER DISPLAY
JBL WATERPROOF SPEAKER DISPLAY
JBL WATERPROOF SPEAKER DISPLAY
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CASE STUDY

JBL WATERPROOF
SPEAKER DISPLAY

1

Challenge

One of the key benefits of the JBL Flip5 speaker is that it is waterproof up to three feet deep for fearless outdoor entertainment. Our mission was to amplify the unit’s waterproof feature on an in-store display with a distinct creative treatment.

2

Solution

We dropped the Flip5 into its natural habitat – outdoors, surrounded by water, immersed in a customer’s active lifestyle. The custom acrylic 3D treatment also featured a concealed metal bracket to hold the speaker securely in place, while the angled POP display helped the product benefits stand out.

3

Results

The engaging visual treatment successfully captured the public’s attention. Given the increased challenges today’s bricks-and-mortar retailers face, our creative approach to POP displays such as the JBL Flip5 helps remind customers: there really is no substitute for the in-store shopping experience.

We were invited to collaborate with the museum in developing display materials that could help convey information and feel contemporary while respecting the institution’s proud heritage.

Resource Integrated

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