One of the key benefits of the JBL Flip5 speaker is that it is waterproof up to three feet deep for fearless outdoor entertainment. Our mission was to amplify the unit’s waterproof feature on an in-store display with a distinct creative treatment.
We dropped the Flip5 into its natural habitat – outdoors, surrounded by water, immersed in a customer’s active lifestyle. The custom acrylic 3D treatment also featured a concealed metal bracket to hold the speaker securely in place, while the angled POP display helped the product benefits stand out.
The engaging visual treatment successfully captured the public’s attention. Given the increased challenges today’s bricks-and-mortar retailers face, our creative approach to POP displays such as the JBL Flip5 helps remind customers: there really is no substitute for the in-store shopping experience.
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