The key objective was to design and produce a durable and cost-effective standalone countertop fixture to represent Lucky Mobile in Circle K and Couche Tard locations. The unit needed to display SIM cards, as well as drive new sales and activations, along with communicating a “Gift with Purchase” offer that would be changeable.
We designed and constructed a countertop unit fabricated out of acrylic, which considered space restrictions at the store’s POS counter. Each unit consisted of a header message, secondary message, Gift with Purchase offer message, and two pegs for merchandising SIM cards.
The finished unit featured a compact design which aligned with the Lucky brand look and feel, along with the Circle K and Couch Tard footprints. It was pre-assembled and easy to setup at store level. This was a first and very successful entry for Lucky Mobile into the C-Store market.
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