CASE STUDY
Staples/Bell
1
Challenge
Staples and Bell created a national retail partnership to sell Bell services (including Virgin Plus, and Lucky Mobile) within 300 Staples stores across Canada. The challenge was to integrate Bell services into Staples locations without comprising either companies brand standards.
2
Solution
RI worked closely with Bell and the Staples teams to enhance the branding experience by providing sleek new retail fixtures – including Acrylic Wifi icons with LED lights, Acrylic Table Wedges, T stands and Placemats, as well as powder coated metal frames with changeable backlit signs.
3
Results
RI produced and manufactured fixtures with a premium look and feel in a timely manner. The launch was very successful and helped increase Bell’s retail foot print. Their impact helped capture customer attention, drawing them into the store and proving there is no substitute for effective merchandising displays.
The Source asked us to help showcase their thought leadership by creating an experiential display their customers could play with and learn from – and they only gave us two weeks to deliver.
