Staples and Bell created a national retail partnership to sell Bell services (including Virgin Plus, and Lucky Mobile) within 300 Staples stores across Canada. The challenge was to integrate Bell services into Staples locations without comprising either companies brand standards.
RI worked closely with Bell and the Staples teams to enhance the branding experience by providing sleek new retail fixtures – including Acrylic Wifi icons with LED lights, Acrylic Table Wedges, T stands and Placemats, as well as powder coated metal frames with changeable backlit signs.
RI produced and manufactured fixtures with a premium look and feel in a timely manner. The launch was very successful and helped increase Bell’s retail foot print. Their impact helped capture customer attention, drawing them into the store and proving there is no substitute for effective merchandising displays.
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