CASE STUDY
Bell Vehicle Graphics
1
Challenge
Internet service providers have to move just as fast – if not faster – than the service they provide. Bell had just developed a visually stunning marketing campaign for their Fibe service and wanted to spread the word ASAP on a fleet of over 30 vehicles, without sacrificing quality.
2
Solution
We reviewed the creative campaign and specially selected 3M IJ180 self-adhesive vinyl with a lustre lamination for its ability to display vibrant colours while providing long-lasting durability. Once printed, our installation team quickly blitzed Bell garages across Toronto to outfit the trucks.
3
Results
Bell’s fleet of “moving billboards” descended on the streets of Toronto and stopped traffic with their eye-catching designs. The finished creative was so successful, it captured the 2018 Vehicle Graphics Design Award for Identity Fleet Graphics from the Private Motor Truck Council of Canada.
RI implemented a variety of seamless edge-to-edge printed fabric surfaces with a backlit light-box, to create a dazzling effect throughout the store.
