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SHAW MOBILE ILLUMINATED LIGHTBOXES
SHAW MOBILE ILLUMINATED LIGHTBOXES
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CASE STUDY

SHAW MOBILE
ILLUMINATED LIGHTBOXES

1

Challenge

Shaw Communications, which operates Western Canada’s largest cable TV network, announced the launch of Shaw Mobile – opening 12 new concept stores across Alberta and B.C. Shaw Mobile challenged us to provide retail fixtures, redesigned to create an immersive experience.

2

Solution

RI implemented a variety of seamless edge-to-edge printed fabric surfaces with a backlit light-box, to create a dazzling effect throughout the store.

3

Results

In just a few weeks, RI produced and manufactured a variety of illuminated frames just in time for the launch of Shaw Mobile across Western Canada. The launch was successful and our illuminated graphics shined bright as consumers browsed the newest wireless service.

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