Shaw Communications, which operates Western Canada’s largest cable TV network, announced the launch of Shaw Mobile – opening 12 new concept stores across Alberta and B.C. Shaw Mobile challenged us to provide retail fixtures, redesigned to create an immersive experience.
RI implemented a variety of seamless edge-to-edge printed fabric surfaces with a backlit light-box, to create a dazzling effect throughout the store.
In just a few weeks, RI produced and manufactured a variety of illuminated frames just in time for the launch of Shaw Mobile across Western Canada. The launch was successful and our illuminated graphics shined bright as consumers browsed the newest wireless service.
Our mission was to amplify the unit’s waterproof feature on an in-store display with a distinct creative treatment.
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