Bell/The Source Fibe Display Retrofit
Bell/The Source Fibe Display Retrofit
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CASE STUDY

Bell/The Source Fibe Display Retrofit

1

Challenge

The Source stores had dedicated displays promoting Bell’s satellite TV services. Bell wanted to retrofit these displays to also accommodate their new Fibe offering, and provide customers an opportunity to compare the two services.

2

Solution

Working in tandem with teams at The Source and Bell, we innovated a retrofit plate that could be added to the existing wall display, while keeping the overall design sleek and uncluttered.

3

Results

The clever retrofit also allowed for additional POP materials, and customers were invited to experiment with both the satellite and Fibe product options. The solution was a blockbuster hit with our collaboration partners at The Source and Bell.

Apple was about to launch the iPhone 6. We were tasked to produce and install over 200 floor and counter displays in Bell stores across Canada

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