Imperial Tobacco was launching VYPE, a new vape brand, in convenience stores across Canada. They needed a series of magnetic panels that could be affixed to the backwall and, when assembled, would create an attractive billboard effect.
The rollout had to happen fast. We dropped everything, scaled up and quickly resized the creative for each store’s backwall. Then we produced, manufactured and packaged the magnetic sets individually for each store.
The need was ASAP and we delivered, in some instances producing and shipping the magnet sets in only two days. Our magnetic billboards are now juicing up the backwalls of hundreds of retail outlets and are changed out quarterly.
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