Imperial Tobacco VYPE Magnetic Graphics​
Imperial Tobacco VYPE Magnetic Graphics​
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CASE STUDY

Imperial Tobacco VYPE Magnetic Graphics

1

Challenge

Imperial Tobacco was launching VYPE, a new vape brand, in convenience stores across Canada. They needed a series of magnetic panels that could be affixed to the backwall and, when assembled, would create an attractive billboard effect.

2

Solution

The rollout had to happen fast. We dropped everything, scaled up and quickly resized the creative for each store’s backwall. Then we produced, manufactured and packaged the magnetic sets individually for each store.

3

Results

The need was ASAP and we delivered, in some instances producing and shipping the magnet sets in only two days. Our magnetic billboards are now juicing up the backwalls of hundreds of retail outlets and are changed out quarterly.

Bell had just developed a visually stunning marketing campaign for their Fibe service and wanted to spread the word ASAP on a fleet of over 30 vehicles

Resource Integrated

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