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Bell Vehicle Graphics
Bell Vehicle Graphics
Bell Vehicle Graphics
Bell Vehicle Graphics
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CASE STUDY

Bell Vehicle Graphics

1

Challenge

Internet service providers have to move just as fast – if not faster – than the service they provide. Bell had just developed a visually stunning marketing campaign for their Fibe service and wanted to spread the word ASAP on a fleet of over 30 vehicles, without sacrificing quality.

2

Solution

We reviewed the creative campaign and specially selected 3M IJ180 self-adhesive vinyl with a lustre lamination for its ability to display vibrant colours while providing long-lasting durability. Once printed, our installation team quickly blitzed Bell garages across Toronto to outfit the trucks.

3

Results

Bell’s fleet of “moving billboards” descended on the streets of Toronto and stopped traffic with their eye-catching designs. The finished creative was so successful, it captured the 2018 Vehicle Graphics Design Award for Identity Fleet Graphics from the Private Motor Truck Council of Canada.

RI implemented a variety of seamless edge-to-edge printed fabric surfaces with a backlit light-box, to create a dazzling effect throughout the store.

Resource Integrated

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