CASE STUDY
Beats Custom Headphone Display
1
Challenge
Bell needed a new in-store display for their range of Beats headphones. The display had to comply with Beats’ brand guidelines, while effortlessly complementing Bell’s clean and modern store persona.
2
Solution
We studied the Beats brand inside and out, while listening carefully to Bell’s specific requirements. Our engineering team developed a unique prototype with renderings and drawings. Once Bell was satisfied, we manufactured the metal base and created vibrant backlit fabric graphics.
3
Results
The prototype worked perfectly and performed exactly as Bell had hoped. The client subsequently placed a large order for our Beats displays, to appear in store locations across Canada.
Over a period of six to seven months, we explored a variety of designs, materials and lighting techniques before developing an original one-off display…
