TELUS
iPhone 17 SEG Lightbox
Every new iPhone release brings a wave of excitement, and the launch of the iPhone 17 was no exception. On September 9, 2025, Apple unveiled its latest innovation, announcing that purchases would begin on September 19. Behind the scenes, Resource Integrated partnered with TELUS to deliver a visually striking retail experience that matched the energy of the launch.
From conducting detailed site inspections to ensure precise window dimensions, to running extensive colour tests for visual consistency across all locations, every step was handled with care and precision. Each graphic was reviewed carefully, and any element that didn’t meet exacting standards was reprinted to ensure flawless visuals across the country.
When launch day arrived on September 19, Apple fans lined up outside TELUS stores from coast to coast. Before the doors opened, our team had already completed illuminated SEG Lightbox installations and final quality checks across seven provinces to make sure each TELUS store in those regions was ready to welcome excited customers.
A successful product launch goes beyond the product, it’s about the experience. Through careful planning, teamwork, and execution, Resource Integrated helped transform the iPhone 17 rollout into a cohesive, high-impact retail moment. That’s what Print & Beyond is all about: collaboration, precision, and passion in every project.
Looking to launch your next campaign with seamless execution and visual impact? Contact us to see how our print and display expertise can help your brand stand out.
