CASE STUDY
samsung pop edge-lit display
1
Challenge
Bell needed a new in-store POP display for their latest Samsung devices. The display needed to maintain Bell’s existing modern and simplistic feel, while also grabbing the immediate attention of store visitors.
2
Solution
Our team put our thinking caps on and began the process of designing a custom POP fixture to spotlight Samsungs latest product launch. Our goal was to create a simplistic yet bright display to stand out.
3
Results
RI manufactured a display built out of acrylic and LED lighting components. It’s custom, sleek design was the perfect touch to Bell’s footprint and easy for store personnel to lay out on the floor.
Bell’s fleet of “moving billboards” descended on the streets of Toronto and stopped traffic with their eye-catching designs.
135 Addison Hall Circle, Unit 3
Aurora, ON L4G 3X8
