Tradeshows are an excellent place to meet like-minded, business-savvy professionals and network with industry leaders in your field. You just need the right kind of energy permeating from your booth in order to attract these potential business contacts or clients. The key is to make them come to you with minimal effort and the best way to accomplish this is by creating a stellar stand-out tradeshow display that will knock everyone’s socks off and make your booth the must-see feature of the entire event. You’ve already acquired some important marketing expertise so put your knowledge to good use and make it work for you.
Identify Your Target Audience
This is a pretty standard marketing practice; however, it doesn’t necessarily mean what you might think. In this instance, the target audience is the type of person who is most likely to attend the same tradeshow as you. What are their interests? Why are they attending this particular tradeshow? Are they attending as a business expert or are they simply attending for a leisurely excursion out of personal interest? These are all important questions you should be asking yourself. This will help you better determine the right combination of signage and display fixtures that will make the biggest impact at each conference or tradeshow event. Keep in mind that not all tradeshows are the same and they are each individually designed to attract people with specific interests. Having this type of knowledge in your arsenal well ahead of time will help you be better prepared for each event and it could even maximize your ROI if properly executed.
Customize Your Signage
The cost of building and setting up the signage for your event can be expensive assuming that you’re planning on attending at least one or two tradeshows per year (which you absolutely should!). To make it worth your while, the best option is to have one or two versatile displays that you can re-use at multiple events. One event might call for large-format signage while another might only allow for smaller signage based on the varying booth sizes available. For different kinds of tradeshows and marketing events in Toronto, you need to consider producing an adjustable and flexible modular signage and display solution that works well within all kinds of environments. You want to show your potential clients that your business is as versatile as your signage so you need comprehensive brand representation no matter where you’re showcasing your unique products and services.
Resource Integrated Ltd. is a Richmond Hill-based, boutique-style production firm that specializes in printing, retail fixtures and displays, data-driven communications, as well as logistics and installation. We are also the proud founders of Verde Fastframe, a modular silicone-edge graphic (SEG) system that is manufactured in Canada and the U.S. with a Canadian patent. It is used in various environments, such as retail interiors, exteriors, and in tradeshow booths. For information on how we can help your company stand out at your next tradeshow, please contact us at (905) 771-3773.
