Case Study: Lucky Best Buy Fixture
CASE STUDY
LUCKY BEST BUY FIXTURE
1
Challenge
Lucky Mobile set out to make a statement with its prepaid SIM cards in the nation’s largest electronics chain – Best Buy. They needed a way to stand out amongst the competition in a highly saturated market.
2
Solution
Our design team developed an upscale and dominant fixture that could not be ignored. Fabricated with acrylic, the vibrant branding combined with the proper messaging made it easy for this lightweight display to stand out amongst the clutter. Furthermore, the unit is easily adaptable to the various fixture formats across the country.
3
Results
The combination of great offers and convincing visual presence proved to be unbeatable. The Lucky Mobile display launched successfully – solidifying the importance of strong POP displays in the retail market and making the in-person shopping experience great again.
Bell’s fleet of “moving billboards” descended on the streets of Toronto and stopped traffic with their eye-catching designs.
